---
title: "Promote a Digital-First Approach"
slug: "promote-a-digital-first-approach"
updated: 2025-03-28T18:59:42Z
published: 2025-03-28T18:59:42Z
canonical: "docs.interprose.com/promote-a-digital-first-approach"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.interprose.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Promote a Digital-First Approach

Engage consumers immediately by sending an automated welcome message via text or email as soon as a new account is placed.

## Why It Matters:

A digital-first strategy empowers consumers to self-serve, leading to:

- Higher collection rates
- Reduced call volume
- Faster engagement

Sending a welcome message via SMS or MMS helps you connect quickly and direct consumers to your online portal for easy access and self-service.

## SMS vs. MMS Templates – What’s the Difference?

**SMS (Short Message Service)**

- Limit: 160 characters
- Best for short, direct messages
- Supports message splitting for longer content

**MMS (Multimedia Messaging Service)**

- Supports longer text and includes an image
- Ideal for richer content
- Including an image may reduce the need for text splitting

### Example Welcome Text Message Templates

**SMS-Friendly Template (Under 160 Characters):**

Hi ${primaryDemographic.firstName}, we’re ${customer.companyName}. Pay online or set up a plan at ${debt.virtualAgentLoginUrl}. HELP=help, STOP=opt out.

**MMS-Optimized Template (Over 160 Characters with Optional Image):**

Hi ${primaryDemographic.firstName}, we’re ${customer.companyName}. ${client.doingBusinessAs} placed your account (${debt.clientAccountNumber}) with us. Visit ${debt.virtualAgentLoginUrl} to view your account, make a payment, or set up a payment plan. Msg&DataRatesMayApply. Reply HELP for help, STOP to opt out.

You can include an image in the MMS to share additional content with the consumer.

![](https://cdn.document360.io/6c7303ca-5ffc-4149-8868-8ea498eee635/Images/Documentation/Screenshot 2025-03-28 145125.png?sv=2026-02-06&spr=https&st=2026-10-31T14%3A33%3A48Z&se=2026-10-31T15%3A33%3A48Z&sr=c&sp=r&sig=BTseX3YdD3jhnTcDd2JQ9ozv7Ld68jbzCH3n74zHH8w%3D)

Image Displays an Example MMS Text Message Profile

## How to Create the Text Message Profile

1. Go to Text Msg Profiles.
2. Click New (bottom right).
3. Complete the profile settings:
  1. Category: Select a category (e.g., Information)
  2. Identifier: Enter a unique name (e.g., Welcome Text)
  3. Send Role ID: (Leave blank or enter as needed)
  4. Edit Role ID: Administrator
  5. Ignore Time Restriction: Leave unchecked (False)
  6. Allow As Payment Source: Enable
4. MMS Document: Optional – add an image/document if desired
5. Enter your message in the Body, using variables as needed.
6. Click **Save** to store the profile.
7. **Test** the profile by sending a sample message to confirm correct formatting and content.
8. Once approved, configure the Action Path using the onAfterAccountInsert trigger to send the welcome message automatically when a new account is assigned.

#### Pro Tip:

Consumers are most likely to act on the first payment option they see. Lead with a Pay Online link to encourage immediate self-service.