Enhanced ELS

Enhanced ELS requires the use of the AWS email service integration and is a package add-on. Contact sales@interprose.com. for more information about this option.

Real-Time Email Campaign Analysis

Enhanced ELS provides detailed insights into the effectiveness of your email campaigns with the following features:

• Email Image Preview: Get a snapshot of the email’s image.

• Email Status Updates: Track the status of your emails, including:

  • Sent

  • Bounced

  • Pending

  • Failed

  • Opened

  • Complaint

  • Essential Dates:

    • Delivery Date

    • Open Dates (first and last)

• Delivery Attempts: Monitor the number of delivery attempts.

• Failure Reasons: Understand why emails failed to deliver.

Email Interaction Tracking

Enhanced ELS also tracks consumer interactions with your emails:

• Tracked Links:

  • Fields Populated: clicked_link, clicked_link_date

  • Displayed in Email Log Columns: Yes

  • Querying: Available in SQL Designer

• Email Opens:

  • Fields Populated: email_opened, email_opened_date

  • Displayed in Email Log Columns: Yes

  • Querying: Available in SQL Designer

• Additional Fields:

  • Field: clicked_link_parameters

  • Displayed in Email Log Columns: No

  • Querying: Available in SQL Designer

Automatic Status Updates

• Automatic Email Log Status Update: The status changes from SENT to OPENED when the recipient views the message.

Workflows and Triggers

Enhanced ELS triggers to automate workflows based on specific events, such as:

• Unsuccessful Email Attempts: Automatically move accounts to a specific worklist.

• Customer Complaints: Set up action paths for handling complaints.

Explore Available Triggers in ACE and When They Initiate for ELS triggers.

Understanding the onAfterDemographicEmailComplaint Trigger in ACE

The onAfterDemographicEmailComplaint event is triggered by data received from AWS. AWS determines what qualifies as a complaint, such as when a consumer marks an email as spam or reports other issues.

When AWS flags a complaint, ACE:

1. Updates the email status to "COMPLAINT."

2. Automatically opts out the associated email address to prevent further emails.

Workflow Configuration

The onAfterDemographicEmailComplaint trigger provides the flexibility for customers to configure further workflows, ensuring that their processes align with their specific business needs.

Important Notes

• AWS defines and categorizes all complaints before sending the data to ACE.

• Businesses using ACE should review their workflow configurations to confirm whether the system's default behavior (e.g., opting out emails) meets their compliance and communication goals.

Email Deliverability Dashboard Panels

There are two dashboard panels available relating to email deliverability.

Email Deliverability Graph:

• Purpose: Displays email deliverability over time.

• Customizable Options:

  • Show All

  • Sent

  • Opened

  • Bounced

Email Deliverability Chart:

• Purpose: Provides a chart view of email deliverability.

• Customization: Use the Edit option to set the date range for the chart.