Enhanced ELS
    • 14 Aug 2024
    • 1 Minute to read
    • Contributors
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    Enhanced ELS

    • PDF

    Article summary

    Enhanced ELS requires the use of the AWS email service integration and is a package add-on. Contact sales@interprose.com. for more information about this option.

    Real-Time Email Campaign Analysis

    Enhanced ELS provides detailed insights into the effectiveness of your email campaigns with the following features:

    • Email Image Preview: Get a snapshot of the email’s image.

    • Email Status Updates: Track the status of your emails, including:

      • Sent

      • Bounced

      • Pending

      • Failed

      • Opened

      • Essential Dates:

        • Delivery Date

        • Open Dates (first and last)

    • Delivery Attempts: Monitor the number of delivery attempts.

    • Failure Reasons: Understand why emails failed to deliver.

    Email Interaction Tracking

    Enhanced ELS also tracks consumer interactions with your emails:

    • Tracked Links:

      • Fields Populated: clicked_link, clicked_link_date

      • Displayed in Email Log Columns: Yes

      • Querying: Available in SQL Designer

    • Email Opens:

      • Fields Populated: email_opened, email_opened_date

      • Displayed in Email Log Columns: Yes

      • Querying: Available in SQL Designer

    • Additional Fields:

      • Field: clicked_link_parameters

      • Displayed in Email Log Columns: No

      • Querying: Available in SQL Designer

    Automatic Status Updates

    • Automatic Email Log Status Update: The status changes from SENT to OPENED when the recipient views the message.

    Workflows and Triggers

    Enhanced ELS triggers to automate workflows based on specific events, such as:

    • Unsuccessful Email Attempts: Automatically move accounts to a specific worklist.

    • Customer Complaints: Set up action paths for handling complaints.

    Explore Available Triggers in ACE and When They Initiate for ELS triggers.

    Image Displays Email Logs

     

    Image Displays Email Information Section

     

    Email Deliverability Dashboard Panels

    There are two dashboard panels available relating to email deliverability.

    Email Deliverability Graph:

    • Purpose: Displays email deliverability over time.

    • Customizable Options:

      • Show All

      • Sent

      • Opened

      • Bounced

    Image Displays Email Deliverability Graph

     

    Email Deliverability Chart:

    • Purpose: Provides a chart view of email deliverability.

    • Customization: Use the Edit option to set the date range for the chart.

    Image Displays Edit Option

    Note

    The "Email Deliverability" chart requires a specific send date range (e.g., week, month) for accurate data. 






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