Using HTML to Add Opt-In/Opt-Out Links in ELS/Emails

  • Updated on Apr 15, 2025
  • Published on Dec 23, 2022
  • 1 minute(s) read
  • Gina Magana
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You can include HTML links in an email to give consumers the option to opt in or opt out of receiving messages.

When a consumer clicks either link, the action applies only to the email address that received the message.

Opt-in Link

The opt-in link allows the consumer to consent to receiving future messages at their email address:

<a href="${primaryDemographicEmail.optInUrl}">Opt In</a>

Opt-out Link

The opt-out link allows the consumer to unsubscribe from future messages at their email address:

<a href="${primaryDemographicEmail.optOutUrl}">Opt Out</a>