Using HTML to Add Opt-In/Opt-Out Links in ELS/Emails

You can include HTML links in an email to give consumers the option to opt in or opt out of receiving messages.

When a consumer clicks either link, the action applies only to the email address that received the message.

Opt-in Link

The opt-in link allows the consumer to consent to receiving future messages at their email address:

<a href="${primaryDemographicEmail.optInUrl}">Opt In</a>

Opt-out Link

The opt-out link allows the consumer to unsubscribe from future messages at their email address:

<a href="${primaryDemographicEmail.optOutUrl}">Opt Out</a>